For
Immediate Release
Rock-N-Flex®
Selected By Nautilus for New Promotional Program
MADISON, WI. – (May 12, 2005) – Nautilus,
Inc. (NYSE:NLS) a leading marketer of heath and fitness
products, has selected Madison-based Rock-N-Flex®
Exercise System for a new promotional series with its
Bowflex® family of products. The Rock-N-Flex®,
a lower extremity exercise device, is owned by Rockit
Products Inc., a marketing and product development company.
Nautilus will pair the Rock-N-Flex® with its industry-leading
home fitness product, the Bowflex® home exercise
gym, and other exercise products that it currently markets
worldwide.
“We became interested in learning more about the
Rock-N-Flex® Exercise System based upon the talented
management team representing the product,” said
Gregg Hammann, chairman and CEO of Nautilus Inc., which
manufactures and markets products under the Nautilus®,
Bowflex®, Schwinn®Fitness and StairMaster®
brands. “We are excited to test the potential
of the Rock-N-Flex System as a complementary product
to our Bowflex® home exercise gyms.”
Rockit Products Inc. president Tom Shipley said the
Rock-N-Flex® will be an “excellent addition
to the Bowflex® line of products.” The Rock-N-Flex®
increases flexibility, range of motion, and stability
which will add a new dimension of pre-workout preparation
to the Bowflex® products. “It is a perfect
fit for Nautilus, a progressive company and a leader
in the industry. They understand that preparing individuals
for a better workout and decreasing the chance for injury
will ultimately have a huge impact on the workout experience.
This is a great opportunity for us.”
Based in Madison, WI, Rockit Products Inc. was founded
in 2001 to develop and market innovative new products
to consumers by partnering with established corporations.
The company currently has expanded operations and is
developing other products under separate corporate relationships
or agreements. Additional information is available at
www.rocknflex.com
or by calling 608-277-7979.
Nautilus, Inc. is based in Vancouver, Wash. Additional
information about Nautilus is available at www.nautilus.com.
For further information contact:
Susan Gallagher, Vice President
Rockit Products Inc.
6441 Enterprise Lane Suite 104
Madison, WI. 53719
608-277-7979
susiegal@chorus.net
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